Choosing the right setup for a corporate event is a commitment that must not be underestimated in any way: you need to ask yourself the right questions, pay attention to even the smallest detail and not forget anything.
But above all you CANNOT improvise without a production plan or a project with attention to the smallest details.
Here’s what could happen… is this the event you dreamed of?
In this case it is necessary to first understand the purpose of the event and consequently the budget made available: this does not mean that significant events cannot be created with minimal budgets, but do not expect the X-factor.
After having allocated a budget for the setup or scenography, we move on to the planning phase of the event.
Contacting a company specializing in technical setups for events is essential to clarify exactly what you want to communicate and what the mood of the event is.
There will be a need to carry out one or more inspections and most likely at the beginning a dwg map of the location will be sufficient, from which the technical team and the event designer will create technical and scenic solutions based on the client’s ideas.
When the event has a certain importance and dimension, both in “spatial” and economic terms, this planning takes place for a fair financial fee, since a real scenographic study will be needed, carried out first of all by an expert fitter or an architect.
In the event that the project becomes larger and includes structures, attachments, stands, everything must be approved and signed by an engineer: this work is not a game, everything must be done in a workmanlike manner.
The basic setups to consider
After having identified the right location, as mentioned, one or more inspections will be needed to recreate in reality a scene that reflects the theme, the image you want to give of the event, the budget and therefore transform an idea into an event.
In addition to the scenography of the possible stage, other important elements that recur in the events must be considered:
- coverage and positioning of cameras and control room
- technical setup and structures
- ledwall
- welcome desk
- carpeting of pedestrian areas/event areas
- room decorations (floral arrangements / fabrics and curtains / lighting technology)
The time has therefore come to personalize the location with the right technical and visual setup.
The advice is to let creativity run wild in the design phase, with an eye on materials and feasibility.
It will be necessary to set up the location in the most captivating and memorable way possible, with an eye to safety and sustainability, without however detaching yourself too much from the general tone of the company.
However, it is necessary to consider the target of the corporate event and the objective of the event you are creating and staging.
Led wall scenography and video projections
The setting up of a location must be partly delegated to the technical team of the reality that deals with the technical production of the event and the setup, in case there are resident structures or equipment that can be integrated with the technologies of the technical services company.
Video projections and led walls are now a permanent fixture of sensational scenographies and the contents, rather than printed on a backdrop, are shown in video formats: here the main limit is the agency’s creativity (and the usual aforementioned budget).
A scenography made of led wall, if on the one hand involves huge costs and authorizations and technical and safety guarantees, certainly more than a branded panel, on the other hand it offers an exceptional visual effect, very technologically advanced on which the costs of preparation of a possible backdrop or wings.
We mentioned X-Factor before: almost all the most sensational shows are now created with led walls, modular, which can be assembled to create any scenography, which becomes the support for the dynamic creativity of the scene.
Architectural lights and lighting engineering
As with the video and led wall sector, lighting can also overturn and make even the smallest room unique: perhaps in the case of a limited budget, the most recommended investment is in led lights, smart bats or an immersive video projection.
In fact, just a few smart bats are enough to change the appearance of a room, a wall or a porch.
The use of more powerful architectural lights can instead transform the facade of a building or castle and make the entrance to an event exciting, through 3D video mapping, which we have already talked about here.
The staging of a promotional corporate event
Setting up a location for a promotional and advertising corporate event is an opportunity that happens more and more frequently.
It can happen, for example, for the launch of a new product, to celebrate an important company birthday or, more simply, to advertise and raise awareness of the brand.
The entire set-up of the corporate event must be designed to enhance the brand and the subject of the advertising.
In these cases it is essential to collaborate with the marketing team who will certainly be able to pay attention to every little detail and who will have the skills to see the entire advertising campaign.
In the case of a tour in the squares, perhaps a customized and branded vehicle is necessary, which must be carefully studied both in terms of aesthetics and the internal setup of the vehicle.
If a presentation is planned, then, the need for a stage may need to be assessed, but in any case the entire event setup will be considered as a single scenography which must be impeccable.
All clear? Well, now all you have to do is turn to DHS Event Solution for the best technical solution for your events!
