Today we will talk about a mode of events that is becoming increasingly popular, one of the most significant innovations in the modern event landscape: we are talking about so-called multi-location events.
These are events that take place simultaneously in several locations, connected to each other through advanced technologies and streaming broadcasts, which allow real-time interaction.
This mode of enjoyment allows you to reach a wider audience and create an engaging experience that goes beyond the physical boundaries of a single place.
But what makes this type of event really special and why should your company consider organizing one?
What is a multi-location event and how it takes place
A multi-location event is an event that takes place simultaneously in several locations, connected to each other through audiovisual connection systems.
These events typically include a main stage, where most of the activities take place, and secondary stages located in other locations, from which you can watch the main event or, at certain times, become the center of the event itself.
For example, during the event, it may happen that the main stage “passes the line” to one of the secondary stages, where a performance or part of the conduction takes place: this allows to keep high the interest of the participants, offering an interactive and engaging dynamic.
In addition, the various stages can interact with each other, creating a dialogue between the hosts in different locations, with shock and response that make the show more dynamic.
An emblematic example of multi-location event is the Sanremo Festival, which since 2022 has seen the connection between the main stage and location as a ship of Costa Crociere and Piazza Colombo, where secondary stages for performances of artists and part of the conduction had been set up.
Also in the corporate environment, this type of event can be used to connect different company locations, allowing a widespread and inclusive participation.
The benefits of multi-location events
Organizing a multi-location event offers many advantages, both in terms of engagement and communicative impact. Here are the main benefits:
- More involvement: connecting multiple locations allows to include a larger number of participants, who can experience the event in a more direct and participatory way.
- Interactive experience: the ability to interact between different locations and change the focus of attention makes the event more dynamic and engaging, keeping the public’s interest high.
- Logistics flexibility: a multi-location event can be organised in such a way as to make the most of the resources available at each location, reducing costs and the complexity associated with moving large numbers of people.
- Wide dissemination: these events can be easily streamed, allowing you to reach an even wider audience and use the content produced later on, for example on corporate social media.
- Scenic impact: if carefully organized, a multi-location event can turn into a spectacular show, which communicates to the public a strong and dynamic corporate image, through a technical and scenographic setting of importance.
When and why to organise a multi-location event
A multi-location event is particularly suitable in situations where you want to engage and connect multiple corporate locations or reach a wide and geographically distributed audience.
It is a perfect choice for annual conventions, product launches, corporate celebrations or meetings that require a strong scenographic impact and effective communication.
This type of event is also useful to demonstrate unity and cohesion in times of change or challenge, emphasizing the company’s ability to work in synergy.
Multi-location event or simple conference?
Companies often use video conferencing and live streaming systems to connect different locations and enable remote meetings: however, there is a substantial difference between a simple video conference and a multi-location event.
The latter is not just a virtual meeting room, but a real show, which requires professional direction, high audiovisual quality and detailed planning to ensure a smooth and engaging experience.
While a video conference can be sufficient for daily meetings or business meetings, a multi-location event is designed for special moments where it’s important to get out of the routine and offer a unique experience to participants.
This means that, in addition to audio-visual connection systems, professionals such as sound engineers, video operators and directors, lighting designers and stage managers are needed to ensure high quality and optimal management of all technical aspects.
The technical prerequisites for multi-location events
For a successful multi-location event, it is essential to have a number of technical resources: first, high-speed and stable Internet connectivity across all the locations involved
In addition to connectivity, it is essential to have a professional high-resolution connection equipment and cloud server infrastructure that can manage the flow of data between different locations.
All this must be coordinated by a central management team, capable of monitoring and controlling every aspect of the event, ensuring that each link is perfect and that the experience for participants is always optimal.
Conclusions
Multi-location events are an innovative and powerful solution to engage a wide and diverse audience, offering an interactive and dynamic experience that goes beyond simple conferences.
Through careful planning and the use of advanced technology, it is possible to create an event that not only meets logistical needs but also offers a memorable experience for all participants.
Ready to harness the potential of cutting-edge event technology? Share your ideas with DHS Event Solution, to turn the ordinary into the extraordinary, thanks also to the possibility of creating multi-location events, making them a testimony to the possibilities that await us!
