Dentsu Creative Comes to Town, Milan

A large number of students from masters in advertising disciplines and communication schools took part at “Dentsu Creative Comes to Town“, the creative contest promoted by Dentsu Creative which asked participants to create a communication campaign aimed at promoting the urban space as a place of inclusion and respect.

For the occasion, the agency which in Italy today has a staff of 250 people, wanted to draw attention to and promote in the city a new trend capable of having a positive impact on the urban fabric of cities, with all the advantages that it brings achieve both on a social and environmental level: “gentle mobility“.

Organized in collaboration with the Academy of Communication, IED Milan, NABA – Nuova Accademia di Belle Arti, POLI.design, ALMED – Università Cattolica del Sacro Cuore, University of Milan and the online magazine Perimetro, the contest saw the participation of over 150 students coming from all over Italy.

The required output was a 10″ video and a key visual of the creative idea or, alternatively, an out-of-home print in two static formats.

The over 60 creative works developed and presented in the competition by the students were evaluated by a jury internal to DENTSU CREATIVE, made up of all the agency’s expertise, which decreed a first short list of 20 works.

The launch event on November 24th, thanks to the collaboration with Up2You – an innovative startup certified by B – Corp, which promotes sustainable development by helping people and companies reduce their environmental impact and eliminate CO₂ emissions, was Carbon Neutral: this means that for every kilogram of CO₂ produced by the event, the same amount of CO₂ was captured, thus eliminating the impact of the event itself.

The award ceremony of the contest “Dentsu Creative Comes to Town” took place in Milan at the Spazio San Babila in Corso Venezia 2.

Dhs Event Solution took care of the management of the technical part of the event: specially studied lighting design, as well as the audio and video system, stage placement and technical direction on site.

“Insieme più in alto” – Allianz Viva, MiCo Milan
Magic Allianz, MiCo Milan
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Dentsu Creative Comes to Town, Milan

A large number of students from masters in advertising disciplines and communication schools took part at “Dentsu Creative Comes to Town“, the creative contest promoted by Dentsu Creative which asked participants to create a communication campaign aimed at promoting the urban space as a place of inclusion and respect.

For the occasion, the agency which in Italy today has a staff of 250 people, wanted to draw attention to and promote in the city a new trend capable of having a positive impact on the urban fabric of cities, with all the advantages that it brings achieve both on a social and environmental level: “gentle mobility“.

Organized in collaboration with the Academy of Communication, IED Milan, NABA – Nuova Accademia di Belle Arti, POLI.design, ALMED – Università Cattolica del Sacro Cuore, University of Milan and the online magazine Perimetro, the contest saw the participation of over 150 students coming from all over Italy.

The required output was a 10″ video and a key visual of the creative idea or, alternatively, an out-of-home print in two static formats.

The over 60 creative works developed and presented in the competition by the students were evaluated by a jury internal to DENTSU CREATIVE, made up of all the agency’s expertise, which decreed a first short list of 20 works.

The launch event on November 24th, thanks to the collaboration with Up2You – an innovative startup certified by B – Corp, which promotes sustainable development by helping people and companies reduce their environmental impact and eliminate CO₂ emissions, was Carbon Neutral: this means that for every kilogram of CO₂ produced by the event, the same amount of CO₂ was captured, thus eliminating the impact of the event itself.

The award ceremony of the contest “Dentsu Creative Comes to Town” took place in Milan at the Spazio San Babila in Corso Venezia 2.

Dhs Event Solution took care of the management of the technical part of the event: specially studied lighting design, as well as the audio and video system, stage placement and technical direction on site.

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